Energy's Grand Journey

British Gas - Energy's Grand Journey

Role: Creative/Creative Director

The story of how energy gets to your home might be close to the hearts of British Gas, but it's not something most people ever think about. Even an in-depth year of articles on the subject by The Guardian barely got a reaction from the British public. So we decided to do something a bit different.

Within the larger journey are hundreds of really interesting little facts. We made these facts the stars and brought them to life as images and vines. Working with illustrator Tom Gauld, we turned round 80 illustrations in a month to tell the epic story of Energy's Grand Journey step-by-step.
It became one of British Gas' most successful social campaigns and was nominated for best use of illustration at the CMAs

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Freelance, Full-time
Rod & Graham
Senior Creative Team London, United Kingdom