Sogo Cvision Koi Bumper Animation for 76m HD Video Wall

Commissioned by the Sogo department store in Causeway Bay, Hong Kong to create an animated Bumper for CVISION, Asia Pacific’s largest high-resolution, LED wall. At over 72 x 19 meters in size, the media platform towers over one of the busiest, pedestrian intersections in the world. Sogo wanted the bumper to be a welcomed break from commercially-driven content and to draw inspiration from MTV and Adult Swim, the channels are known for their creative and expectation-defying bumpers. Rod was given granted artistic autonomy and thematic freedom to create an animation that showcased his creative vision and personality. Rod collaborated with animation company to bring his vision to life. With his bumper he wanted to show that Hong Kong is not just a city with tall buildings but also has a strong connection with nature - three-quarters of the land in Hong Kong is countryside. The Koi swimming out from CVISION can be seen as a blessing to bring good fortune to the surrounding area.

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Rod Hunt
Rod Hunt Biography & Information London, United Kingdom