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Media Package Design
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Roger David
Graphic Artist/Designer
Ashland, OH
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About
Highly creative and technically proficient graphic arts/design professional with more than 20 years experience in marketing, advertising and product merchandising. Consistently produces highly effective artwork in deadline-driven environments with an emphasis on creativity and attention to detail. Possess excellent organizational skills with the ability to manage and support multiple projects independently or within a collaborative group. Areas of expertise include:
PRINT DESIGN & ART PRODUCTION
• Brochures & Newsletters • Catalogs & Annual Reports • Ad Work & Sales Collateral
• Technical Assembly Manuals • Stationery & Business Cards • Posters & Promotional Flyers
PACKAGING, DISPLAYS & PRODUCT GRAPHICS
• Custom Packaging Design • Signage & POP Displays • Trade Show Booths
• Retail Planograms • Packaging Die Lines • Product & Carton Graphics
PHOTOGRAPHY & VECTOR ART
• Digital Image Creation • Photo Retouching • Digital Photography
• Vector Art Illustration • Custom Logo Design • Image Rendering -
Experience
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Desktop Publishing SpecialistSociety Corporation (Key Corp)Effectively transitioned a creative staff of five artists and designers from conventional drawing boards to desktop art applications, reducing corporate expenses for external consulting and training. Provided in-house technical support for software and hardware issues with related Mac-based corporate marketing staff. Key Achievements: * Effectively implemented Creative Services Desktop Publishing Department providing in-house design and digital art production services, substantially reducing external vendor costs. * Successfully produced for publishing the first in-house 1989 Society Corporation Annual Report from an all-digital format, reducing external production costs by more than 50%. * Provided new software implementation, systems management and network maintenance for design and marketing staff eliminating need for external service providers, substantially reducing departmental costs. * Produced camera-ready final art for corporate sales collateral, banking forms and brochures, and in-house marketing materials, exceeding expectations within the Creative Services department.
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Graphic Artist/DesignerRDA-Media ProductionsConsistently delivers professionally designed artwork to corporate, regional and local area businesses, resulting in significant time saving and cost efficiencies. Key Achievements: * Work closely with clients to provide art direction and conceive project designs, including final art production, eliminating the need for costly pre-press expenses. * Successfully complete all client projects on time or ahead of schedule resulting in a more dynamic corporate image. * Cultivate and maintain relationships with design teams and print vendors ensuring flawless execution of marketing objectives while reducing project costs by nearly 50%.
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Production Artist/ Graphic DesignerNottingham-Spirk Design AssociatesSuccessfully produced graphic design concepts for product packaging and signage, POP displays, sales collateral and catalogs, through project completion ensuring consistency with corporate standards. Key Achievements: * Initiated in-house photo retouching and digital image creation services resulting in a 30% cost savings for clients while improving company profit margins on client billing by more than 40%. * Streamlined the final art process by creating vector art illustrations for use in display graphics, sell sheets and instruction manuals eliminating the need for outsourcing. * Provided copywriting, editing and proofing services for client publications reducing errors and the need for revisions prior to initial press proofs. * Produced full-scale packaging mock-ups and samples for complete retail product lines from final art, enabling clients to more efficiently prepare presentations for national trade show events. Continued⦠Roger David PAGE- 2
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Electronic Production SupervisorMalone AdvertisingFacilitated systems management and software implementation training for creative team of seven art directors and designers, eliminating the need for external consultants and reducing internal costs. Key Achievements: * Provided final art production for adwork, packaging graphics, die lines and illustrations, streamlining the production process and meeting project deadlines on-time or ahead of schedule. * Created and produced high-resolution digital images (digitizing) of national brand logos from conventional artwork ensuring consistent brand representation for all printed media and video formats. * Responsible for in-house, pre-press troubleshooting resulting in reduced errors and need for corrections on initial press proofs. * Consistently recognized for exceeding corporate expectations with innovative graphic design solutions, while demonstrating proven ability to ensure flawless production of final art from design concepts.
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Skills
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On Coroflot@rogerdavid, member since 2014
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