Black cat peanut butter bottle
Black cat peanut butter bottle from Roger Hardie
Black cat peanut butter bottle

Brief: Create a new glass bottle range as part of the Black cat re-branding.
Why it works: The bottle was designed to convey a feeling of grounded strength. The form which conveys this is very different to anything else on shelf which makes the product stand out from its competitors. As well as allowing the bottle to be stack able the new bottle's lid is comfortable in the hand and very easy to open.

AI generated image of the final pack. (Prompted with an image of the final prototypees)
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Black cat peanut butter bottle

Brief: Create a new glass bottle range as part of the Black cat re-branding.
Why it works: The bottle was designed to convey a feeling of grounded strength. The form which conveys this is very different to anything else on shelf which makes the product stand out from its competitors. As well as allowing the bottle to be stack able the new bottle's lid is comfortable in the hand and very easy to open.

Roger Hardie
Senior Industrial Designer Johannesburg, South Africa