NIKE POP-UP RETAIL - Temporary retail outlet on Venice (California) boardwalk. Nike's intention was to re-connect with its roots by providing a haven for LA runners. Images and memorabilia of their most famous athletes provided the backdrop for the latest running gear. Lounge areas gave runners a gathering place before and after their training runs.
ACTIVISION E3 BOOTH - Cohesive design incorporates full vert ramp, Chrysler give-away, celebrity poker tournament, celebrity autograph signings, celebrity radio broadcasts, LAN tournament and game lounge.
ARMY MOBILE TOUR - Four 53' trucks, one massive air-filled dome, six retro-fitted Humvees, ten minutes of prep, five minutes of simulated combat, thousands of excited NASCAR fans and several happy clients. Controversial recruitment effort to help keep a fully volunteer army.
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