Spring/Summer 2016
Community Management:
I managed the communities on Sulwhasoo and AmorePacific Instagram and Facebook accounts. My goal was to create the company's persona by engaging with active and potential customers.
Analytics and Strategy:
I labeled and tracked each post created to see how they performed and how they we're able to engage followers. Through categorizing and tracking the performance of posts, I was able to help the lead strategist see what type of marketing works best with each brands active and potential customers. For example, I was able to determine that editorial-like photos and Asian inspired photos created more engagement for Sulwhasoo but lifestyle photos featuring the product created more engagement for AmorePacific.
I researched and qualified influencers for Ringly's influencer marketing campaign with Obvious.ly.
I researched and qualified millennials to help created brand awareness within the "college aged" demographic.
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Freelance with Obvious.ly
Obvious.ly is a full service social media firm that specializing in creating an scaling influencer marketing campaigns. I've worked with various companies in various roles from influencer researcher and contact, community manager and administrator.
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