From 2013-2024, I guided art direction for creation of Advanced Elements' annual print catalog. All layout work and file creation was done by a contract graphic designer that I managed. Other contributions included: -writing all body copy and providing digital assets such as masked imagery. -shooting both studio and lifestyle imagery. -image selection -coordinating and directing contract photographers for additional lifestyle photoshoots. -Layout and execution of more technical content/pages
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Product Catalog - Art Direction - Design Management
From 2013-2024, I guided art direction for creation of Advanced Elements' annual print catalog. All layout work and file creation was done by a contract graphic designer that I managed. Other contributions included:
-writing all body copy and providing digital assets such as masked imagery.
-shooting both studio and lifestyle imagery.
-image selection
-coordinating and directing contract photographers for additional lifestyle photoshoots.
-Layout and execution of more technical content/pages
