I had the fortunate opportunity of collaborating with the folks at Supreme to put together this kayak package for their 2018 Spring/Summer catalog. It was a real privilege to work on a project with such an iconic brand. The Packlite kayak is an ultralite (4lbs) recreational kayak that packs down to the size of a handbag. The Supreme package involved balancing the co-branding of the project between Supreme and Advanced Elements as well as designing custom packaging that would accommodate the entire package (kayak, pump, paddle) and lead with Supreme's brand aesthetics and direction for shelf presence in their stores. This project was highly successful with approx. 10k units selling out in less than 30 seconds! I think the real success though was that their customers actually took it out of the box and experienced the outdoors, as evidenced by some of the pictures here.
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