Hoko - 2002

The clothes peg has been part of the daily life of millions of people for as long as we started hanging our garments. Most solutions available are still manufactured as small clamps held together by some kind of metal spring, that can get rusty and stain the fabrics. There are just too many parts on such a small object that must be as simple and intuitive as possible. HOKO addresses all these issues only by it’s shape. The one piece recycled plastic body comes out of the mold ready to be used. The continuous concave loop eliminates any possibility of misplacing it on the line, every way is the right way. The shape also gives the correct tension to clip the heavy garments or hang the delicate ones. And in case it, unlikely, brakes you can simply throw it in the plastic bin. One piece and one material means ready to recycle!

Ricardo Sá Freire
free agent designer Stockholm, Sweden