Imagination - 2004

Developed in colaboration with ICD for GE Brasil //

GE's Imagination product range was designed in Brazil by the Indio da Costa design team in partner-ship with Mabe’s engineering team in Mexico. The range has twelve items from refrigerators to wash-ing machines, which are exported to all Latin American countries. During this project I had the chance to work as a product designer in a multi cultural and multi disciplinary team under an extremely tight schedule. As a result we managed to deliver one of GE’s greatest selling series; the range has been in the market for the past 6 years undergoing only minor graphic changes.

Ricardo Sá Freire
free agent designer Stockholm, Sweden