Rui Melo

Pestana Group is Portugal’s largest international tourism and leisure group and one of the largest in Europe. Its steadily growth demanded a new brand promise, captured on the tagline "The time of your life". This embodies the brand aim of making the best possible of their customer's time. The rebranding process included a complete brand makeup under the master brand, that included four brands: Pestana Hotels & Resorts, Pestana Collection, Pestana Pousadas de Portugal and Pestana CR7 (partnership with Cristiano Ronaldo).

• Branding & Corporate Identity
• Creative Direction
• Research
• Project Management