7 suits, 7 textures, 7 fabrics - one exclusive collection - CR&SB
Sacoor Brothers + Cristiano Ronaldo

How to create awareness around a big celebrity endorsement like Cristiano Ronaldo and a not so famous but steady-growing apparel brand like Sacoor Brothers?

From the first contacts with CR7 entourage to the strategic and conceptual idea of the “big announcement”, and from the photo shooting planning of each collection (season) to the final presentation, every aspect was taken into account. All in order to make the perfect match with the Portuguese heritage of the Sacoor Brothers brand.

Freelance, Full-time
Rui Melo
brand designer Lisbon, Portugal