Silver Side Poster

Topázio wanted a strategic artwork that would deliver the message of its new positioning - The Silver Stories -
in a clear and strong way, near its clients and wholesellers.
“The Silver Stories” is a concept created to represent the memories and real stories of the life around the silver objects, passed on from generation to generation.
The poster is a simple cut-out of the sentence Every story has a silver side . Folding the words, we see that the other side has a silver surface, in reference to the merchandized objects.
The unusual and inteligent way of making reference to the conceptual side of the brand, had its positive comments, very much apreciated specially by the store and agents network.

Freelance, Full-time
Rui Melo
brand designer Lisbon, Portugal