Russell Ryan

Chase Times Square Billboard - Conceptualize a 15 second animation sequence for the Chase Freedom Card product launch. Chase purchased an OOH placement, a huge, curved video billboard in Times Square.

The theme of the animatic sequence was to be built around the message "Introducing Chase Freedom". The product message was required to be fairly high-level, and the animation needed to be very eye-catching and sophisticated. Print ads created by McGarry Bowen served as inspiration for the eye pleasing animation.

• Interaction Design