Sage Rider

Every year over 1.4 million guests say they love Target. So how do we say, "I love you back to out Guests"? We came up with the idea to provide a mini-site to allow our guests to send their love in a cool, personalized GIF. We created a "Generator" that both our internal team (Target Social engagement) and guests could use this Valentine’s Day. The mini-site is intuitive, simple to use and made so it's easy to share on whatever social channel they want. We used Twitter and 3 different Facebook carousels as our primary means to promote #TargetLoveNotes to the masses.
• 621 K Twitter engagements
• 5+ Million Video views
• 34.9 Million impressions

• Hand Rendering
• Illustrator
• Social Media Marketing
• Advertising
• Illustration