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Benefit Cosmetics
Benefit® Cosmetics Quick Fixes - Benefit® Cosmetics is an action packed brand in the beauty industry, known for playful packaging, snappy monikers and a feel good philosophy. The brand is synonymous with high energy, humor and instant beauty fixes that run the gamut from Benetint to Lemon Aid. This project is a corporate publication that incorporates the quirky names of the products into lifes little blunders symbolizes how the make-up fixes the situation. The project comes packaged in a tin Band-Aid box.