Feb 2011 - Present (10 years 5 months)
I provide freelance consulting services for companies both large and small, as well as advertising agencies. I help established in-house teams elevate the creative and provide an extra hand in graphic/web design. Create marketing material for all aspects of campaigns including targeted ads, social media campaigns, print ads, tv and radio spots. Help establish corporate branding and fine tune user interface and experience interaction for digital projects.
Las Vegas, NV
Aug 2016 - Mar 2019 (2 years 7 months)
Create and oversee editorial features, cover stories, and rich, interactive content that reflect our digital identity and unique approach to storytelling for Nevada's No.1 magazine in the state. Help lead the evolution of the print and digital publications together, through shared visual identity and shared process. Work closely with marketing and digital teams to develop and manage printed and digital content for all media platforms. Collaborate with writers and editors to help shape the reader's experience, as well as communicating and presenting creative/visual concepts, and the design rationale behind them.
Provide day-to-day art direction and design feedback to the design and photo teams, delegating tasks among designers. Art direction and hands-on design. Design oversight of the interactive team. Establish consistent visual standards across our media. Enhanced the audience’s understanding of published content. Help create unique value out of the combination of the written word and graphic language. Collaborate with developers in the creation of new templates for editorial features. Act as the point person in improving the workflow between print editorial & design teams. Direct photoshoots and video shoots for a seamless luxury brand identity for all media outlets.
Las Vegas, NV
Nov 2014 - Feb 2016 (1 year 3 months)
Responsible for branding all sub companies under the Farheap umbrella, including OvernightPrints.com. Created new corporate branding, and all marketing materials. Managed team of in-house designers and oversaw hiring and development as well as daily operations in creative department. Revised UX and UI on proprietary e-commerce platform, and provided wireframes, prototypes and mockups for various UX flows and scenarios. Assisted in most aspects of Digital Marketing including display ads, SEO, social media campaigns and interaction with diverse user demographics.
International Market Centers (Bain Capital)
Aug 2012 - Nov 2014 (2 years 3 months)
Responsible for establishing and maintaining corporate identity and creative direction for both West Coast and Southern Properties/Tradeshows (Las Vegas Market at World Market Center, and the 12 IMC Properties for the High Point Market, in North Carolina). Responsible for creating and maintaining a consistent brand through our various properties, as well as through publications domestically and internationally. In charge of concepting new creative campaigns for both markets. Designed, prototyped and created direct mail, digital campaigns, websites, microsites, mobile apps, social media branding, corporate intranet, email marketing campaigns, html/ print templates, directional signage, kiosks, digital promo ads, banner ads, building wraps, powerpoint presentations and promotional items.
Freelance Digital Art Director
Jan 2012 - Jul 2012 (6 months)
Helped to change the online presence of the agency. Re-branded their online appearance, including a new corporate site in HTML5 and a complete change in visual direction. Lead the design in several large projects for several casino/resort clients in Las Vegas, as well as several smaller regional casinos in the South and East Coast.
Digital Art Director
Russ Reid Company (Omnicom)
Sep 2008 - Oct 2011 (3 years 1 month)
Helped develop and implement an interactive department for Russ Reid. In the first year of creating the new department I was a key member in developing the process in establishing digital work in an agency that had done solely direct mail for 40 years. Helped implement design based on human interactions. Implemented rapid prototyping, micro sites, emails, ecommerce forms and online banners. I was a part of the team that designed and implemented successful campaigns for Red Cross, World Vision, Operation Smile, and countless Rescue Missions in North America.
Sr Web Designer, Front End-Developer
Feb 2007 - Jul 2008 (1 year 5 months)
Designed, created, and launched the framework work for several Emmis Communications properties. Implemented the design, and feel of magazines to the web. I oversaw and created online material, from editorial content to marketing ads, collaborative events and sales materials. Created various micro sites, tracked and managed all online material, implemented all online ad material to the web, created custom dedicated e-blasts, managed user lists, developed custom forms, designed and ran mass online weekly newsletters. I managed the design with all clients on web accounts, scheduled film shoots, filmed video, edited video, prepared video for streaming. Managed and created daily updates, helped generate new content focusing on ux, and oversaw the online calendar.
Sr Web/Graphic Designer
William Rau Autowmotive Woodwork
2006 - Feb 2007 (4 months)
Lead designer for advertising and cross promotional magazine ads. Maintained and redesign the corporate website. Created and implemented marketing campaigns and ads, as well as tradeshow booth design and development. Designed various posters, mailers, magazine ads, flyers, banners, signs, press kits, marketing packages, and newsletters for print and web. Oversaw production of photography, heavy photo manipulation, image retouching, color and tonal corrections. Developed and maintained online ads, email marketing campaigns, and maintained relationships with vendors.
Interactive/ Graphic Designer
Media Imaging Company
Jan 2002 - Dec 2005 (3 years 11 months)
Created and designed graphics for print, video and web, including one-sheets, bus ads, billboards, DVD covers, banners, subway art. Created animated title sequences for video and web. Created virtual reality for web tours of hotels and casinos. Digitized traditional printed press kits for movie releases from printed folders to interactive and online media. Created corporate identity packages. Designed and laid out various catalogs, mail ads and flyers. Designed, created, contributed to art and websites for over 200 Movie titles. Coordinated project timelines, budgets, and managed clients while meeting hard movie release deadlines. Filmed, edited and post production for numerous professional athletic events. Lead design team, helped establish best practices and implement work flow process.