Sl Custom Rods
Sl Custom Rods from Sam Larsen
SL CUSTOM RODS

SL Custom Rods is a branding project I completed in 2014. I have always enjoyed building custom fishing rods as a hobby so I wanted to create a Brand for it. My goals of the brand were to stay on top of the game. Fishing is evolving rapidly and becoming more dependent on technology. I wanted to create a brand that appealed to the hard door fisherman.

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SL CUSTOM RODS

SL Custom Rods is a branding project I completed in 2014. I have always enjoyed building custom fishing rods as a hobby so I wanted to create a Brand for it. My goals of the brand were to stay on top of the game. Fishing is evolving rapidly and becoming more dependent on technology. I wanted to create a brand that appealed to the hard door fisherman.

Sam Larsen
Visual Marketing Coordinator - Northland Fishing Tackle Bemidji, MN