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Fab

Fab Magazine - A brand for a directory providing information to families in the expatriate community.

It had to be bright and accessible to appeal to young families. Taking the primary colours and the illustrated characters further, the brand extended easily into sponsored events and seasonal activities.

Working in conjunction with the Ministry of Tourism, the Fab* Directory now reaches over 10,000 families in Bahrain. It is distributed through schools, social clubs and large public events.

Sam Wilkes
Senior Graphic Designer Manam, Bahrain