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BARCLAYS GLOBAL INVESTORS IMAGE LIBRARY - This is a snapshot of a proprietary image library created specifically for Barclays Global Investors and iShares. Partnering with our agency and photographer Jim Erickson, (www.jimerickson.com) we created an original stock image system that serves the needs of collateral, direct marketing, web, and occasionally advertising, for the US and European businesses.

The original shoot was done in New York and San Francisco in 2002 and produced 1,400 usable images. A second, supplemental shoot was just completed this year which yielded another 2,000.

My role in this project was to evaluate the needs of all disciplines and craft the shot list, approve locations and talent, co-art direct the shoots, art direct the color and retouching of the images, and manage delivery of the finished system.

CURRENTS MAGAZINE - Currents is a 24 page, quarterly magazine from Barclays Global Investors, that is targeted at large, institutional investors. It uses all original photography and prints 4+2. I worked closely with our agency to elevate the direction of the debut issue from what was originally a 2-color newsletter to a world-class magazine-- within a very tight budget. I art directed and/or designed the following 6 issues in this series, including the sample featured here.
Financial Advisor Direct Mail Envelope -
This is the wrapper for the iShares financial advisor guide, a 20-page brochure which is an informative guide packed with information on the various tools, strategies, and benefits of the products. Photography by Jim Erickson.
iShares NEW SCHOOL ANTHEM BROCHURE COVER -
This is a 20-page, 12x18 brochure that was designed to announce the arrival of "The New School of Investing", and was mailed to 40,000 financial advisors. The large, full-bleed photographs are hard to ignore, and the use of uncoated paper gives it a feeling of immediacy. Photography by Bryce Duffy.
iShares NEW SCHOOL ANTHEM BROCHURE SAMPLE SPREAD -
A sample spread from the New School Anthem brochure.
Barclays Global Investors 2002-2005
Sander Leech
Senior Creative San Francisco, CA