When it comes to you, it's no extra mile. - PSO is the largest OMC in Pakistan and portrays its brand image as an organization that cares. The message that it vows to put across is of national unity, pride, duty and its success as an economy driver for the country. This was a press release we did for them on 'consumer day'.
A Global Phenomenon - PSO is the largest OMC in Pakistan and portrays its brand image as an organization that cares. The message that it vows to put across is of national unity, pride, duty and its success as an economy driver for the country. Towards the end of 2011, escalating fuel prices was a crisis that aggravated many of us. It was only fitting that PSO addressed the public with empathy explaining the reason behind the dilemma.
34th Anniversary - PSO is the largest OMC in Pakistan and portrays its brand image as an organization that cares. The message that it vows to put across is of national unity, pride, duty and its success as an economy driver for the country. This was a press release ad for a special discount offered on their HOBC fuel. An anniversary makeover had been done at the PSO house involving banners, backdrops and streamers. The art here was taken from the event.
PSO JHAL MAGSI 2010 - Sponsoring numerous events across the country flies with PSO's CSR-heavy brand strategy. This was a press ad for a desert rally race event sponsored by PSO. Our job was to make sure that PSO's soft image jelled with the aggressive mood of the event. The project boiled down to hardcore design. Banners, backdrops, skirting and numerous merchandise were created.
Energizing Expression - PSO is the largest OMC in Pakistan and portrays its brand image as an organization that cares. The message that it vows to put across is of national unity, pride, duty and its success as an economy driver for the country. A play was sponsored at the Karachi Arts Council upon which we had to brand the place with eye-catching visuals relating PSO's corporate motivation with the glitzy performing arts.
Streaming Harmony - PSO is the largest OMC in Pakistan and portrays its brand image as an organization that cares. The message that it vows to put across is of national unity, pride, duty and its success as an economy driver for the country. A play was sponsored at the Karachi Arts Council upon which we had to brand the place with eye-catching visuals relating PSO's corporate motivation with the glitzy performing arts.
The Art of Performance - PSO is the largest OMC in Pakistan and portrays its brand image as an organization that cares. The message that it vows to put across is of national unity, pride, duty and its success as an economy driver for the country. A play was sponsored at the Karachi Arts Council upon which we had to brand the place with eye-catching visuals relating PSO's corporate motivation with the glitzy performing arts.
Painting an Energized Future - PSO is the largest OMC in Pakistan and portrays its brand image as an organization that cares. The message that it vows to put across is of national unity, pride, duty and its success as an economy driver for the country.
The Eye for Passion
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Pakistan State Oil
Available
Freelance, Full-time
Suhaib A. Serai
Associate Creative Director Karachi, Pakistan