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La Rocca Cakes
Brief: La Rocca Cakes, a popular cake company in Ontario needs their brand updates. The brand should be modern, communicate that each cake is handmade and stand out from the competition.
Solution: To convey that they are handmade I styled the photo's to have natural light and allowed the cakes to have some imperfections. I chose bright colours to achieve a strong retail presence, while giving a modern edge from the typical cream and brown used by competitors. By using distinctive fonts for each skew gave each cake its own personality.