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Honest

Honest LG TV - Honest, the title and mission to this project, was given by one of LG’s marks in what they thought their personality should be: Honest products. What does honesty mean in relation to design language? What makes the product experience an honest one? How does a display have an honest correlation with its environment?

Client: LG Electronics, fall 2005

Santiago Prieto
Senior Industrial Designer San Francisco, CA