Cure for Homesick | Award Winner

Given a brief to redesign a local food packaging for overseas Singaporeans, I identified a common condition most experience: Homesickness. They often yearn for the familiarity of home and their favorite foods.

The First Aid Kit concept effectively and interestingly incorporates the idea of providing a “Cure for Homesickness” in this Bak Kut Teh packaging design.

Bak Kut Teh is a Chinese soup popularly served in Singapore, Malaysia, and Mainland China (where there is a predominant Hokkien and Teochew community). The name literally translates as "meat bone tea", which consists of pork ribs simmered in a complex broth of herbs and spices for hours. However, in this busy urban lifestyle, instant formulas are available in local supermarkets.

Sapp Cheng
Designer at Immortal the Design Station Pte Ltd Marina, Singapore