REI (Recreational Equipment, Inc.)
REI (Recreational Equipment, Inc.) from Sara Hill
REI (Recreational Equipment, Inc.)

REI Travel category: Luggage, Accessories, Travel Packs, Daypacks, Duffel, Lifestyle and Women's bags

Wheely Beast line of luggage; a redesign of a best-selling wheeled duffel at REI includes my addition of a carry-on size
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REI Inside Passage Collection; 28", 22", and Access Bag
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Sport Beast luggage line was a new line of luggage for REI; offers organization to travelers who take their sports and outdoor gear with them on their adventure trips.
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Travel Packs re-designed to be lighter in weight with easier modularity; includes necessary organization to go on a simple day tour during their adventure trip.
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Women's Active lifestyle bags, include the Balance Gym Bag, a long-time favorite by REI customers for gym, yoga, and daily travel.
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Women's Urban Lifestyle bag collection includes some top sellers as the Ashbury pack and the Belltown wristlet.
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How fun is it to see your product appear in your favorite TV show before your marketing department even has a chance to announce its arrival there? Classic Duffel on Breaking Bad.
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Wheely Beast in the Media
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Acumen Daypack - for Campus or Travel
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REI Quantum Collection, specifically addressing electronic protection in multiple sizes for on-the-go ease.
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REI (Recreational Equipment, Inc.)

REI Travel category: Luggage, Accessories, Travel Packs, Daypacks, Duffel, Lifestyle and Women's bags

Sara Hill
Senior Designer Seattle, WA