For Gini & Jony, a young adults' fashion-wear brand, we created a campaign that would encourage kids to leave their wired lives behind and explore the outdoors.
The campaign was released with a series of print ads to encourage kids to explore more and discover new outdoor adventures.
The campaign was further extended to the brand's stores. We also launched campaign-based store catalogues. Outdoor activities were also organised, so that kids would want to explore the outdoors more. To further appeal to the kids, we designed a series of 'outdoor toys' like binoculars, portable torches, navigators etc.
Activities such as Mountain Climbing and Outdoor Camps were also organized in association with Youreka Nature Camp to further fill young-adults with a spirit of adventure.
