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GINI &JONY Catalogue
This campaign was created for Gini & Jony, a popular ready-wear brand for young adults.
A campaign that encourages kids to leave their wired-in lives behind, and explore the outdoors.
The campaign was released with a series of print ads. And a few catalogues that were made available in the brand's stores. Goading young adults to be more adventurous. It was a stark departure in the category for the Indian market.
As for the catalogue, instead of being another run-of-the-mill story, it told the story of a group of kids who step out on an adventure. Something that appealed to the young adults, as well as the adults who will be paying for the clothes.
