GINI &JONY Catalogue

This campaign was created for Gini & Jony, a popular ready-wear brand for young adults.

A campaign that encourages kids to leave their wired-in lives behind, and explore the outdoors.

The campaign was released with a series of print ads. And a few catalogues that were made available in the brand's stores. Goading young adults to be more adventurous. It was a stark departure in the category for the Indian market.

As for the catalogue, instead of being another run-of-the-mill story, it told the story of a group of kids who step out on an adventure. Something that appealed to the young adults, as well as the adults who will be paying for the clothes.

Freelance, Full-time
Satish Dusa
Creative Director/Art Director Dallas, TX