GINI &JONY Catalogue

This campaign was created for Gini & Jony, a popular ready-wear brand for young adults.

A campaign that encourages kids to leave their wired-in lives behind, and explore the outdoors.

The campaign was released with a series of print ads. And a few catalogues that were made available in the brand's stores. Goading young adults to be more adventurous. It was a stark departure in the category for the Indian market.

As for the catalogue, instead of being another run-of-the-mill story, it told the story of a group of kids who step out on an adventure. Something that appealed to the young adults, as well as the adults who will be paying for the clothes.

Available
Freelance, Full-time
Satish Dusa
Senior Art Director Dallas, TX