Plastic Free Seas Campaign
Toxic plastic trash is accumulating in our oceans. Plastic can take thousands of years to fully degrade and as it breaks down into smaller and smaller pieces, it starts to resemble food that our marine life mistakenly consumes. This multimedia campaign uses billboards, street banners, and handouts to educate viewers on the issue of ocean pollution. The handouts even provide a means to repurpose large amounts of plastic trash (grocery bags) into a reusable tote that is branded with this campaign and will further spread its message.