Branding
Branding from Jolimar Scardua Silva
Branding

BRAND ELEMENTS
Brands typically comprise various elements, such as:

- Name: the word or words used to identify a company, product, service, or concept
- Logo: the visual trademark that identifies a brand
- Tagline or catchphrase: "The Quicker Picker Upper" is associated with Bounty paper towels
graphics: the "dynamic ribbon" is a trademarked part of Coca-Cola's brand
- Shapes: the distinctive shapes of the Coca-Cola bottle and of the Volkswagen Beetle are trademarked elements of those brands
- Colors: Owens-Corning is the only brand of fiberglass insulation that can be pink.
- Sounds: a unique tune or set of notes can denote a brand. NBC's chimes provide a famous example.
- Scents: the rose-jasmine-musk scent of Chanel No. 5 is trademarked
- Tastes: Kentucky Fried Chicken has trademarked its special recipe of eleven herbs and spices for fried chicken
- Movements: Lamborghini has trademarked the upward motion of its car doors

Redesign Logo | Client: Belo Riso Clínica Odontológica, Belo Horizonte, Brazil, 2018
Visual identity | Client: Flex and the City Flex on the Beach, New York, 2018
Visual identity | Client: Sannar Contabilidade, Belo Horizonte, Brazil, 2018
Visual identity | Client: Extracto Design, New York, 2017
Visual identity | Client: Momentum Healthcare Staffing, New York, 2017
Redesign Logo | Client: JJA Property Services LLC, New Jersey, 2017
Visual identity | Client: Everyday Luxury, New York, 2016
Visual identity | Client: Gerenciar Sistemas, Belo Horizonte, Brazil, 2012
Visual identity | Client: Mototransbike, Belo Horizonte, Brazil, 2011
Commemorative Stamp | Client: Sannar Contabilidade, Belo Horizonte, Brazil, 2011
Visual identity | Client: Farma City, Belo Horizonte, Brazil, 2010
Visual identity | Client: Equipamentos Hosken, Belo Horizonte, Brazil, 2003
Visual identity | Client: Uniforpel, Belo Horizonte, Brazil, 2003
Visual identity | Client: Pavilux Sinalização e Imagem, Belo Horizonte, Brazil, 2002
Visual identity | Client: NT Jeanswear, Laguna, Santa Catarina, Brazil, 2002
Visual identity | Client: BQ Pneus, Barbacena, Brazil, 2001
Visual identity | Client: Associação Mineira de Proteção à Criança, Belo Horizonte, Brazil, 2001
Visual identity | Client: CEPEP - Centro Educacional Professor Estêvão Pinto, Belo Horizonte, Brazil, 2001
Visual identity | Cliente: Fazfort, Contagem, Brazil, 2000
Visual identity | Client: Versa Design Studio, Belo Horizonte, Brazil, 2000
Visual identity | Client: Millennium, Itaúna, Brazil, 2000
Visual identity | Client: Isa Contabilidade, Belo Horizonte, Brazil, 1997
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Branding

BRAND ELEMENTS
Brands typically comprise various elements, such as:

- Name: the word or words used to identify a company, product, service, or concept
- Logo: the visual trademark that identifies a brand
- Tagline or catchphrase: "The Quicker Picker Upper" is associated with Bounty paper towels
graphics: the "dynamic ribbon" is a trademarked part of Coca-Cola's brand
- Shapes: the distinctive shapes of the Coca-Cola bottle and of the Volkswagen Beetle are trademarked elements of those brands
- Colors: Owens-Corning is the only brand of fiberglass insulation that can be pink.
- Sounds: a unique tune or set of notes can denote a brand. NBC's chimes provide a famous example.
- Scents: the rose-jasmine-musk scent of Chanel No. 5 is trademarked
- Tastes: Kentucky Fried Chicken has trademarked its special recipe of eleven herbs and spices for fried chicken
- Movements: Lamborghini has trademarked the upward motion of its car doors

Available
Freelance, Full-time
Jolimar Scardua Silva
Graphic Designer New York, NY