GPJ cast the MWV brand in an exciting new light at CES 2012. Fresh new tech-driven engagement media put MWV’s latest innovations not only on display, but into the hands of buyers, brand owners, and the media – offering a new level of connection with MWV and its services.??

This year’s creative design – a completely new approach to engagement at MWV – was inspired by MWV’s constant reinvention of how consumers connect with brands through packaging. To help visitors explore and experience that connection, GPJ created large-format animated promos, a touchscreen solution explorer, and a vibrantly branded space for MWV’s product displays. Deep conversations thrived in the richly interactive environment.

Ed Schiavo
Creative Director Boston, MA