Root & Ramble original apparel: brand concept, brand identity and standardization, creative direction, graphic design, apparel design, product production management, marketing, advertising, social media management, sales account management, website design and maintenance (Shopify), inventory management, order processing, fulfillment, shipping (ShipStation), customer service.
Promotional web sliders for Root & Ramble online shop: creative direction, art direction, photography direction, layout and design.
From 2015–2020, Root & Ramble products shipped to nine countries through the online shop, Amazon.com and wholesale distribution.
Root & Ramble's Helluva Day Hand Soap: product concept and design, label concept and design, product photography.
100% recycled Root & Ramble poly mailer: concept, layout and design, brand identity. Apparel shipping calls for a durable and lightweight, low-cost, weatherproof mailer that customers can easily reuse for returns. 12x18", 1-color.
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Original Apparel Brand
Root & Ramble was a passion project. As developer and designer, my goal was to build a brand, a visual identity for people who take pride in growing things. I believe an industry that feeds us and heals us is an industry worth supporting. So, I set out to make a personal connection with people who cultivate life.
I designed clothes that convey who we are, how we feel and what we value as growers. If you break things down to a molecular level, yeah, these are just t-shirts. But these threads have a certain set of powers that go beyond just covering a body. They signal to the world that we're part of something bigger. We grow stuff. We raise things. That’s our gig.
