Booklet included in Retail Event Kit celebrating centennial of GOODNIGHT MOON. Featured activities and games.
Booklet included in Retail Event Kit based on new character from NEW YORK TIMES bestselling author. Featured activities and games.
Booklet included in Retail Event Kit featuring latest title in NEW YORK TIMES bestselling series BIG NATE. Featured activities and games.
Booklet included in Retail Event Kit celebrating NEW YORK TIMES bestselling author Shel Silverstein and National Poetry Month. Featured activities and games and was also distributed to schools and libraries.
Booklet included in Retail Event Kit based on new character from NEW YORK TIMES bestselling author. Featured activities and games.
Booklet included in Retail Event Kit based on new character. Featured activities and games.
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Brochures: Activity/Event Kits

Created numerous retail event kits used by stores to hold an exciting in-store "party,' in order to build excitement for a certain title or series and sell books. The kits generally consisted of activity booklets with fun projects to do (as depicted here), posters and/or signage, giveaway items, etc., all housed in a custom box. Provided the retailer with everything they would need to hold a successful event and increase sales.

Sean Dugan
Art Director New York, NY