Wrote and designed catalog of cookbook titles sold into the specialty food market including such accounts as Sur La Table and Williams Sonoma. Catalog was sent to wholesale rep groups and distributed at regional trade shows.
Designed Seasonal Catalog covers for sales reps to utilize with accounts. Transitioned to online/web-based, though a small portion are still printed.
Catalogs produced for Academic Market. Master Teacher's Guide collected classroom guides for classic novels. Film Studies subject area catalog featured all movie-related titles and was at academic conferences and mailed to film professors.
The World of Narnia Catalog depicted all C.S. Lewis titles and was timed to coincide with the latest film release in the CHRONICLES OF NARNIA series. Catalog was sent to reps and was distributed at trade, academic and library conferences.
Wrote and designed original monthly newsletter highlighting lead titles. Newsletter distributed exclusively to Barnes & Noble reps and store managers.
Wrote and created PARENTING catalog for wholesale rep groups and specialty retail stores including A Pea in the Pod and buy buy Baby. Multicultural Catalog was distributed at academic conferences and to appropriate professors to solicit course adoptions.
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Catalogs
Supported sales force by producing and writing catalogs to increase sales and build and strengthen relationships with key customers.