ASSETS FOR SOCIAL MEDIA (WEB): Created various assets for use on social media sites including logos, icons, book shots, and artwork (as depicted on Facebook page for popular Pretty Little Liars book turned television series).
ASSETS FOR SOCIAL MEDIA (WEB): Created various assets for use on social media sites including logos, icons, book shots, and artwork (as depicted on Facebook page for popular Vampire Diaries book turned television series).
ASSETS FOR SOCIAL MEDIA (MOBILE): Provided various assets for use on social media sites including logos, icons, book shots, and artwork (as depicted on Epic Reads pages on Facebook app and Twitter app).
ASSETS FOR SOCIAL MEDIA (MOBILE): Provided various assets for use on social media sites including logos, icons, book shots, and artwork (as depicted on Facebook app for website and Twitter app for specific book series).
ASSETS FOR MOBILE APP: Created logo, icon and various digital assets for Pitch Dark: Dark Days mobile marketing app. Component of group promotion which encompassed both digital and print.
ASSETS FOR MOBILE APP: Produced icon and various digital assets for Warriors mobile marketing app. Component of ongoing book series promotion which encompassed both digital and print.
ASSETS FOR OFFICIAL WEBSITE: Provided various assets for Story Crush website highlighting teen romance titles. Assets included logo design, icons, graphics, book shots and downloadable reading group guides, samplers and activities.
ASSETS FOR OFFICIAL WEBSITE: Created various assets for Epic Reads website highlighting general teen titles. Assets included logo designs, icons, graphics, book shots and downloadable reading group guides, samplers and activities.
ASSETS FOR OFFICIAL WEBSITE: Art Directed the design of materials for Class Acts group promotion/author tour website. Components created included logo, graphics, book shots, author photos and downloadable teaching guides, samplers and activities. Promotion included both digital and print components.
ASSETS FOR eBOOKS (eREADERS/TABLETS): Created covers for free promotional eBook samplers available for download at such online eBook retailers/platforms as Amazon Kindle, Apple iTunes, Barnes and Noble Nook, etc. These website-branded samplers highlighted key titles/authors in the current season's lineup.
ASSETS FOR eBOOKS (eREADERS/TABLETS): Created covers for free promotional eBook samplers available for download at such online eBook retailers/platforms as Amazon Kindle, Apple iTunes, Barnes and Noble Nook, etc. These samplers focused on specific themes and/or promotional programs and highlighted key titles/authors in the current season's lineup.
ASSETS FOR eBOOKS (eREADERS/TABLETS): These special eBook editions of Lemony Snicket's The Series of Unfortunate Events featured materials that were previously created for print retail event kits and as downloadable activities from series website. They were repurposed/reformatted for use as added-value bonus content. Available for download at such online eBook retailers/platforms as Amazon Kindle, Apple iTunes, Barnes & Noble Nook, etc.
ONLINE/MOBILE ADS: Art directed rotating .gif banner ad for popular character series. Ad appeared on various company, consumer, and retail websites as well as influential and related blogs. (Please click on image to launch rotating .gif.) (For more examples of banner ads and touts, please visit the "Advertisements: Online, Flash, Print" section).
ONLINE/MOBILE ADS: Produced banner ads and touts for numerous individual titles and series/promotions which appeared on various company, consumer, and retail websites as well as influential and related blogs. (For more examples of banner ads and touts, please visit the "Advertisements: Online, Flash, Print" section).
ONLINE/MOBILE TOUTS: Icons created for quiz for SEX AND THE CITY prequel, SUMMER AND THE CITY. The quiz appeared on the title's Facebook page, and fans would answer questions to determine which character they were most like.
HTML eCARDS: Various e-cards for reps to send to accounts. Multiple links bring recipients to websites, Facebook pages, downloadable event kits, audio and video messages, and more.
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Digital Assets
Led team to develop digital assets (including logos, icons and style guides) for use on various websites, Facebook, Twitter, and mobile apps for consistent and integrated brand messaging.