Designed cover and interior spread for proposed original sports book branded with the "It Ain't Over 'Til The Fat Lady Sings" character featured on video screens in numerous ballparks and sports facilities. The pitch was a success and the book was sold exclusively in Barnes and Noble stores.
Created cover and sample interior spread for proposed THE OFFICIAL NASCAR DRIVER REGISTER. The yearbook-type publication of vital stats was to be an exclusive premium incentive for NASCAR.
Pitched General Mills "Free Book with Purchase" concept offering exclusive original books based on timeless Paddington Bear character. Mocked-up packaging to demonstrate mail-in-offer.
Wrote and designed proposed original cookbook title for King of the Hill for Fox Television promotion.
Created covers for proposed retail exclusives. THE ZONE COLLECTION was a custom bind-up of the two bestsellers based on the popular diet program, and was pitched to the clubs (Costco, Sam's Club, BJ's). THE HOME DEPOT: BUILDING A WINNER detailed the company's inaugural year sponsoring a NASCAR team.
Devised front and back packaging for Kraft Handi-Snacks offering exclusive mini-book based on NASCAR Racers animated series.
Built entire premium program around M&Ms Baking Bits product, including sample cover and spread for exclusive M&M's MINI BAKING BITS COOKBOOK, mock packaging and FSI insert. Book was M&M's rebrand of existing content (recipes), and FSI insert depicted coupon and mail-in offer and would be fulfilled by sister company.
Devised several potential cover treatments of UNDERSTANDING DREAMS for the Diagram Group.
Wrote and designed several proposed cooking-related mini-books to be sold at supermarket and discount retail checkouts. Pitched to Del Monte, Hershey's and Dole, the books offered companies the opportunity to stamp their brand on previously existing content and be prominently displayed at retail. References to key ingredients in text were also branded accordingly.
Promotional door hanger (Shhhhh... Baby's Sleeping!) created in partnership with Johnson's Baby bedtime products. The front side featured the classic title, while the back depicted a baby's nighttime routine utilizing Johnson's Baby Bedtime Bath, Lotion, and Massaging Gel.
Produced exclusive edition of PASTA book with elegant belly band for Denby Pottery available as free gift with purchase.
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Materials for New Business Pitches
Helped acquire new authors and strategic partnerships with companies by creating mockups and other content for business pitches including specific custom publishing and premium opportunities.