This heart-shaped package contained breath mints and was distributed to retail accounts to tout the latest teen romance novel from a NEW YORK TIMES bestselling author.
The Dark Days of Supernatural giveaway goodie bag included beach tote, promotional copies of new titles, bookmarks and event calendar. Distributed to retail accounts and available at various trade shows including Book Expo America and Romance Writers of America. Part of ongoing group promotion comprised of print and digital assets.
Fan produced for new illustrated title. Distributed at library and trade conferences (including a show at New Orleans—in June!)
Set of promotional wearable buttons for LEMONY SNICKET'S 13 WORDS. Buttons depicted words and artwork from the book.
Binoculars highlighting NEW YORK TMES bestseller. Item was a part of an in-store event kit and distributed to attendees.
Counter easel with spin wheel for retail accounts to use to count down days until the release of latest title from NEW YORK TIMES bestselling author.
Silly bands featuring popular illustrated character. Giveaway item from activity kit utilized at retail and classroom events.
Matching card game featuring images from THE DOG: FROM ARF! ARF! TO ZZZZZZ. Game was distributed to reps and retailers to promote title.
Promotional t-shirt featuring popular young adult character. Distributed at various trade and library shows.
Knuffle Bunny passport created to promote KNUFFLE BUNNY FREE. The contest was created for the American Library Association annual meeting and required participants to have passport stamped at company booth and our partners' booths, School Library Journal and Baker & Taylor. Once all 3 stamps were collected the passport could be entered to win various prizes.
Promotional CD featured audio excerpts from 10 forthcoming teen novels. Booklet included information and artwork from each title and a direct mail response card for free galleys and other goodies.
Paint set featuring popular illustrated character. Part of activity kit for retail events as well as the classroom.
Promotional items (microwave popcorn bag and party blower) were part of two separate activity kits for retail and classroom. Based on characters from the popular IF YOU GIVE A... series.
Wrapping paper. Part of retail event kit promoting NEW YORK TIMES bestselling series holiday title.
Special custom Simpsons button supported the American Library Association's READ campaign, and was distributed at New York is Book Country street festival to promote reading.
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Miscellaneous Promotional Items (Tchotchkes!)

These giveaway items were created for various promotions and were distributed at retail trade shows, accounts, classrooms, libraries and often as part of activity kits for in-store events.

Sean Dugan
Art Director New York, NY