LOGO: For both print and digital, a Pitch Dark: Dark Days logo and style guide depicting color breakdowns and correct usage was created. Color variations depicted the seasons: winter (blue); fall (yellow); summer (pink).
ASSETS FOR MOBILE APP: Created logo, icon and various digital assets for Pitch Dark: Dark Days mobile marketing app. Component of group promotion which encompassed both digital and print.
ASSETS FOR SOCIAL MEDIA (MOBILE): Provided logos, icons, book shots, and artwork (as depicted on Facebook app and Twitter app).
ASSETS FOR SOCIAL MEDIA (WEB): Provided logos, icons, book shots, and artwork (as depicted on Facebook web page).
ASSETS FOR OFFICIAL WEBSITE: Created various assets for Dark Days homepage on the Pitch Dark website. Assets included logo designs, graphics, book shots and downloadable reading group guides, samplers and activities. (www.pitchdark.com/darkdays).
ASSETS FOR eBOOKS (eREADERS/TABLETS): Created covers for free promotional eBook samplers available for download at such online eBook retailers/platforms as Amazon Kindle, Apple iTunes, Barnes and Noble Nook, etc. Samplers highlighted key titles/authors in that season's lineup.
ONLINE/MOBILE ADS: Produced banner ads and touts for various company, consumer, and retail websites as well as influential and related blogs.
PRINT ADS: Trio of advertisements that appeared in ENTERTAINMENT WEEKLY promoting various seasons of program. QR code brought readers to official website to download chapter samplers, watch videos, enter contests, and more.
POP DISPLAYS: Optimized product positioning at retail accounts including Barnes & Noble and other independent retailers. DARK DAYS custom QR code appeared on the flaps of these risers and branded each individual title as part of the promotion.
PROMOTIONAL ITEMS (Tchotchkes!): Goodie bag consisted of beach tote, promotional copies of new titles, bookmarks and event calendar. Distributed to retail accounts and available at various trade shows including Book Expo America and Romance Writers of America. QR code brought readers to official website to download chapter samplers, watch videos, enter contests, and more.
PRINT ASSETS: Bookmark and calendar were available as part of goodie bags and distributed separately at retail during author events as well. Assets were also available to be downloaded off official website and Facebook page.
LOGO: Warriors Adventure Game logo encompassed Warriors series logo to easily associate/identify new game with established brand. Logo was used on series website and on downloadable and print materials that were repurposed/reformatted for use as added-value bonus content in special eBook editions.
ASSETS FOR MOBILE APP: Produced icon and various digital assets for Warriors mobile marketing app. Component of ongoing book series promotion which encompassed both digital and print.
ASSETS FOR SOCIAL MEDIA (MOBILE): Provided logos, icons, book shots, and artwork (as depicted on Facebook app).
ASSETS FOR SOCIAL MEDIA (WEB): Provided logos, icons, book shots, and artwork (as depicted on Facebook web page).
ASSETS FOR OFFICIAL WEBSITE: Provided assets including logo designs, graphics, book shots and downloadable reading group guides, samplers and activities. (www.warriorcats.com).
ASSETS FOR eBOOKS (eREADERS/TABLETS): Materials that were previously created for print retail event kits and as downloadable activities from series website were repurposed/reformatted for use as added-value bonus content in special eBook editions. Available for download at such online eBook retailers/platforms as Amazon Kindle, Apple iTunes, Barnes and Noble Nook, etc.
ONLINE/MOBILE ADS: Produced banner ads and touts for various company, consumer, and retail websites as well as influential and related blogs. Warriors is cross-promoted and integrated with sister series, Seekers.
POP DISPLAYS: Optimized product positioning at retail accounts including Barnes & Noble and other independent retailers. WARRIORS logo was always prominently displayed on each riser to promote brand awareness and upcoming titles in the series were depicted on the side flaps.
PROMOTIONAL ITEMS (Tchotchkes!): Warriors bookmarks and door hangers were distributed at retail and schools and libraries as part of event/activity kits. Assets were also available to be downloaded off official website.
PRINT ASSETS: Booklet included in Retail Event Kit featured activities and games and was distributed to schools and libraries as well. Guide was also available to be downloaded off official website.
PRINT ASSETS: Booklet included in Classroom Event Kit distributed to schools and libraries. It featured activities and games specifically geared for classroom instruction. Guide was also available to be downloaded off official website.
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Multi-Platform Integrated Campaigns
TWO CAMPAIGNS are depicted across both digital and print platforms. Whether it be assets created for marketing apps, print ads in ENTERTAINMENT WEEKLY, online touts or retail displays, the message for each campaign is integrated, consistent and on-brand both in terms of visuals and text. PITCH DARK: DARK DAYS is a seasonal themed group promotion, branded by our website vertical, featuring supernatural/fantasy/dystopian titles and authors. WARRIORS is a popular YA series consisting of several arcs. (For further samples in each category please refer to each respective section).