Sailfest - While performing duties as the entertainment coordinator of Sailfest, I was asked to create the look of the event after so many ideas failed from other talented designers. For Sailfest, a simple, colorful, somewhat poppy aesthetic is necessary, as the target audience is so broad. The event draws thousands upon thousands of people young and old.
The Sailfest guide was formerly a series of ads for sponsors and Sailfest events - any page you turned to was split into four blocks. I redesigned the guide, using InDesign, as opposed to creating separate Photoshop files for each event and plugging in where there was space. This made for a much easier read and a more presentable piece of media that would be distributed in 50,000 copies of The Day newspaper.