Ashquarium acts as a stimulus obliging people to question their smoking behavior. The fish inside the Ashquarium acts like a reflection of the person who smokes. If smokers throw their ash into the Ashquarium, the water will become dirty affecting the health of the fish. In the same way, the smoke affects the health of people so smokers experience a visceral sense of what happens correspondingly to their own health.
People can use the designed object in their process of satisfying the desire of smoking, but the object reacts in a certain way when people try to use it. It is not just an object that is being manipulated by people. This object satisfies a required functional need but additionally disrupts conventional behavior and use patterns in order to raise awareness of negative. It is intended that this will produce new consumer experiences encouraging people to think not only about the objects themselves, but also on consumption and on its preceding desires.