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www.geoterra.com - Creative Director (contract, project-by-project basis) led online “Advergame” project (www.geoterra.com) as part of GE’s Ecomagination at Work campaign. Wrote Creative Brief, defined details such as "look & feel," IA, functionality, animation and how brand is translated online; supervised game design and led team from mood-boards through 3 rounds of creative. Winner 2005 Web Award – Outstanding website. Winner 2006 SXSW Festival Business: Green/Non-Profit Category. Finalist London Interactive Award 2005 Home Furnishings/Appliance.