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Autodesk - How do you be all things to all people without losing total credibility? If you’re Autodesk, you build an in-house branding agency and give them charter to realign corporate strategy and creative execution across all media. Then you lean on their unwavering attention to detail to ensure that each of your global offices are able to roll out the new brand seamlessly across everything from packaging to product interface.

Oh, and then you let them leave to start their own shop.

Rudi O'Meara
Rudi O'Meara, Principal + Founder, Sequitur San Francisco, CA