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FILTER - The product of a merger between friendly rivals Creative Assets and ArtSource, FILTER was poised to lead the creative talent placement field. But first they needed an identity that would pique the curiosity of designers and writers alike. They needed something simple and scalable and smart. Something that spoke to both left- and right-brained people with equal punch. And something more about voice than design.

In other words, something right up our alley.

Rudi O'Meara
Rudi O'Meara, Principal + Founder, Sequitur San Francisco, CA