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Flock - Take one look at the old Microsoft Office:Mac logo and you’ll get a good sense of what Flock was facing. Cool product. Lame identity. And, worse yet, a huge communications challenge. The company was mired in feature-speak. And who could blame them? Their product was kick-ass. A total game changer that really will revolutionize the way people use the Web. High time for a better ID, don’t you think?

And certainly time to talk a better game.

Rudi O'Meara
Rudi O'Meara, Principal + Founder, Sequitur San Francisco, CA