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Intraware - Ah, the good old days. When all you had to do to win the hearts and minds of CTOs and CIOs was toss a bunch of T-shirts across a crowded convention center floor. Wait. Did those days ever really exist? Not for the folks at Intraware. An early pioneer in the electronic software distribution business, Intraware led the pack by focusing on storytelling over style and by building awareness through smartly targeted communications.

And maybe a cool T-shirt here and there, for good measure.

Rudi O'Meara
Rudi O'Meara, Principal + Founder, Sequitur San Francisco, CA