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Kendall-Jackson Wine Estates
Kendall-Jackson Wine Estates - Not that you would’ve known it by looking, but one of KJ’s prized estate brands, Cambria, was in deep trouble when they contacted us. Founded in the late 80s by KJ co-owner Barbara Banke, the winery had a storied past and a host of prize-winning vintages. But it was underselling by orders of magnitude. Why? For starters, none of the brand’s uniqueness was being communicated clearly to consumers.
Something had to change.
