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Thomson NETg

Thomson NETg - How do you take something as seemingly abstract (and potentially dead-boring) as online corporate learning and make it meaningful and resonant for a C-level audience? That was the question Thomson came to us with when launching a whole new strategic learning offering. Our answer: lead with human potential. And make a big splash. Apparently it worked, because the campaign delivered more leads than the company could handle.

Nice problem to have.

Rudi O'Meara
Rudi O'Meara, Principal + Founder, Sequitur San Francisco, CA