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Tradewinds - The founding partners of Tradewinds came to us looking to refine their understanding of the high-income asset management space, and their place in it. A niche player with a focus on investing in emerging global markets, the company was going head-to-head with much larger firms without a solid sense of their true differentiator. Our recommendation: sound different, look different and lead with what you know.

And, above all, walk your talk.

Rudi O'Meara
Rudi O'Meara, Principal + Founder, Sequitur San Francisco, CA