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Yahoo
Yahoo - Our jaws nearly hit the floor when Yahoo! told us that they were looking for our help doubling ad revenue in one fiscal year. Scary, yes. Ambitious, certainly. Doable? No question. Following a deep-dive into how their competitors sell ads—as well as a brand audit and a range of internal interviews—we delivered a set of strategic recommendations that identified the company’s current weaknesses—and then we built a lasting set of fixes.
Shazam. Doubled ad revenue. A full quarter early.
