At interactive agency DataPositive, I worked with the design and technology teams to build the interactive website tool around J&J's One Touch glucose meter's Global Diabetes Handprint campaign, which was supported by a large media buy to create awareness of and drive traffic to the website.
The website allowed users to either upload a photo of their hand with a word written on it or create an image of a hand with their word using our tool which enabled choices of size, type and color of hand.
The images would form a larger image made of up all approved and submitted images which other users could browse and read. A couple of users stories would be selected for showcasing in more detail via video interview on the site.
Objective: Create website which enabled those with diabetes and the people who support them showcase their important "word or phrase" which meant something to them in the management of their condition.
Interactive Website - Consumer Product/Medical Device - Diabetes
