Media Campaign - Travel/Consumer
Media campaign for Austrian Tourist Office to drive traffic to their travel/tours section of their website promoting packaged tours from various suppliers.
Campaign consisted of a 3 month program/buy on 2 media partners:
-iExplore
-New York Times Travel
-Plus an ad network
Buy was a combination of custom emails, targeted email and banners ads.
Objective: Drive traffic/clicks to Austrian Tourist Office's website (packages).
